Unit 1 Leadership

Welcome to your course!

In the first Unit, you will find adjectives related to leadership and different styles. Here you have some exercises for you to review these concepts:




You will also work on the use of modal verbs to describe good and bad leaders. Watch this animated video to refresh this grammar point:

Now that you have refreshed the use of modals, practice!

Exercise 1

Exercise 2

Exercise 3

Exercise 4

Exercise 5

Do you still have doubts? Contact your teacher or any of the teacher below:

Dream Teams Unit 2

In this Unit, you will find lots of concepts and idiomatic expressions related to team work.

Check these excercises and examples:





Idioms:

Independence Unit 3

In this unit, you will revise the use of conditionals.





Check the following presentation to review how they are formed.

Now that you have refreshed its use, practice!

Exercise 1

Exercise 2

Exercise 3

Exercise 4

Exercise 5

Practice listening as well. Examples of conditionals in songs by:

Rihanna

Cher

The Saturdays

Bruno Mars

Unit 4

In this unit, you are going to revise the use of defining and non-defining relative clauses. Watch these animated videos to spot the difference between one and the other.

Now try these exercises to practice.

Exercise 1

Exercise 2

Exercise 3

Exercise 4

Exercise 5

Entering new markets Unit 5

In this unit, you will be discussing different ways of going global and approaching new markets. Watch the following video and check the tips given by Michelle Greenwald, author of Catalyzing Innovation. Would you include any other point?

You will explore some concepts with regard to this topic, here you have some of them and a couple of exercises for you to practice.

The right look Unit 6

This unit is about fashion and looks. Watch the following video from the social network. 

1. What do you think about Zuckerberg's attire?
2. Do you think it is a sign of disrespect?
3. How relevant is appearance to you?
4. Which dress code is adopted in your country? In your company?

Can you name the grammar point in question 4?

In this unit you will also revise the use of passive voice. Check the presentation below to analyse the difference between active and passive voice.

Finally, practice time!

Exercise 1
Exercise 2
Exercise 3

Brand strategy Unit 7

In this unit you are going to talk about brand strategy. Read the following article about McDonald's.

Ronald McDonald has had a makeover. The mascot clown from the world’s largest fast food chain of restaurants is to become a more athletic, active and health conscious icon. TV ads will start screening on June 10 revealing the new look, sportier Ronald kitted out in a more figure-hugging jumpsuit. He will be overflowing with vitality as he juggles fruit, snowboards with superstar basketball player Yao Ming and plays basketball and soccer. The ads exude energy and fitness. Succulent, fresh strawberries abound, while hamburgers and fries are conspicuously absent. There will be nothing of what McDonald’s actually sells in the colorful commercials.

The company is attempting to jettison traditional images of cholesterol-laden fries and fat-soaked burgers to encourage children to get on the move. Jeff Carl, McDonald’s corporate vice-president of global marketing, said of this change of tack: “We felt it more appropriate to expand the discussion to all foods at this point.” He made no indication that the company would replicate the health conscious message of the ads into his restaurants’ menus. Mr. Carl explained that Ronald is “encouraging children to get up on their feet and start moving.” This may help to reduce the burden of blame on McDonald’s for obesity in children.

taken from: breakingnewenglish.com

Do you know all the words in bold? 

Can you get their meaning from context?

What do you think about this new McDonald's?

Is this new McDonald's a lot better? a bit better? 

In this Unit, you will also analyse how to modify comparative forms. Check this presentation (you have this information on page 48):

Can you come up with some examples to compare the old McDonald's and the new one? You can use the following lines:

The new McDonald's is ..... healthier than the old one.

It is just as ..... as it used to be

.... more concerned

.... better ....

.... More responsible ....

.... Profitable ....

.... More involved ....

The hard sell unit 8

In this unit, you are going to explore different forms of advertising. 

Here's the definition of hard sell:


Advertising and sales practices denoted by aggressive or forceful language. A hard sell is designed to get a consumer to purchase a good or service in the short-term, rather than evaluate his or her options and potentially decide to wait on the purchase. It is considered a high-pressure technique.

taken from: investopedia.com

Check the concepts on page 52:

Watch the following video. 

What do you think about this sell? Choose an option.

I'm (absolutely) certain/ sure/ positive/ convinced that it's a great oportunity for the doctor.
It is likely/ probable/ possible that the doctor's shares increase their value.
There's a (good) chance/ a (strong) possibility that he loses the money he invested. 

You will find more expressions of making predictions on page 54.

A Thriving Economy Unit 9

In this unit, you are going to address economic growth. 

Watch the scene below and check whether you agree or not with the statements:

1. His wrong guess led to his defeat
2. Since he was thinking about Vegas and the Mirage, his failure is no surprise
3. Due to his careless beahavior, he lost all his money

Can you place these cause and effect connectors bundles (A - B - C) in sentence 1, 2 or 3?

A- Because of/ owing to/ as a result of/ on account of

B- Cause/ result in

C- Because/ as

Here you have some exercises on cause and effect connectors:

Exercise 1

Exercise 2

Exercise 3

Exercise 4