Ronald McDonald has had a makeover. The mascot clown from the world’s largest fast food chain of restaurants is to become a more athletic, active and health conscious icon. TV ads will start screening on June 10 revealing the new look, sportier Ronald kitted out in a more figure-hugging jumpsuit. He will be overflowing with vitality as he juggles fruit, snowboards with superstar basketball player Yao Ming and plays basketball and soccer. The ads exude energy and fitness. Succulent, fresh strawberries abound, while hamburgers and fries are conspicuously absent. There will be nothing of what McDonald’s actually sells in the colorful commercials.
The company is attempting to jettison traditional images of cholesterol-laden fries and fat-soaked burgers to encourage children to get on the move. Jeff Carl, McDonald’s corporate vice-president of global marketing, said of this change of tack: “We felt it more appropriate to expand the discussion to all foods at this point.” He made no indication that the company would replicate the health conscious message of the ads into his restaurants’ menus. Mr. Carl explained that Ronald is “encouraging children to get up on their feet and start moving.” This may help to reduce the burden of blame on McDonald’s for obesity in children.
taken from: breakingnewenglish.com
Do you know all the words in bold?
Can you get their meaning from context?
What do you think about this new McDonald's?
Is this new McDonald's a lot better? a bit better?
In this Unit, you will also analyse how to modify comparative forms. Check this presentation (you have this information on page 48):
Can you come up with some examples to compare the old McDonald's and the new one? You can use the following lines:
The new McDonald's is ..... healthier than the old one.
It is just as ..... as it used to be
.... more concerned
.... better ....
.... More responsible ....
.... Profitable ....
.... More involved ....
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